Digital Marketing in the Entertainment Industry

For freelancers especially, digital marketing can be a key point in getting your name out there and helping your image. A lot of people, however, overlook the importance of it and miss out on a lot of opportunities. In an industry where impressions play such a huge role in ones career, it’s important that not only can people easily find you and that you are accessible, but that your online image stands out in a positive and professional way.

Bigger companies and more well-known people will always be one of the first results that show up if someone is Google-ing your service. If you’re a freelancer, this is why you should make sure you know how to get your name at the top of the searches, or at least find someone who knows how to do that for you. People rarely search beyond the first 2 pages. If your name is on one of those, imagine how that would positively affect your career!

For you computer savvy kids out there, put your site into Google Analytics, as was advised to me, as well as Google Webmasters. These sites will allow you to see who your audience is and what they were searching for when they found you. That way you know what words to use on your site to increase traffic and get your name to the top of the search list.

Retrieved from http://www.amentertainment.com/images/logo_long_w.png

For the not so computer savvy, I found a company, A&M Entertainment, that specializes in doing this for you if you are willing to pay for their services. They have a vast history working with many big names in the industry, including Grammy Award winners. You absolutely can’t go wrong with a successful company that does all the digital marketing for you. They cover social media sites like Facebook, Twitter, and LinkedIn, will work on paid advertising and marketing, mobile apps, help you blog, and even keep your site up to date (which is extremely important in order not to lose your clients).

Best of luck in your digital marketing! Remember to use words throughout your site that you believe would be words your potential clients would search for to find you. The more matches, the more your site comes up in searches, the more traffic to your site, and more business!